Tag Archives: mission

Thought of the Day: November 20, 2009

A business enterprise is really nothing more than a large community. The organization, like any healthy community, is formed around a clear, common purpose and actively works to create specific outcomes. If that purpose is forgotten or becomes irrelevant, the company will slowly decay and, ultimately, fail.

The implication of this observation is that corporate managers must function like community managers — connecting people and facilitating conversations — if the organization is to successfully address its mission.