Tag Archives: McKinsey

Thought for the Day: December 15, 2010

In a summary of its latest research on the use of Web 2.0 technologies by businesses, McKinsey defines a ‘networked enterprise’ as a company “that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers.”

Does a ‘networked enterprise’ automatically qualify as a ‘social business’? Conversely, can an organization be a ‘social business’ if it is not a ‘networked enterprise’?

Please discuss.