With this post, I am doing something I’ve never before seriously considered — featuring content from another person’s blog. Not that I’m against such an endorsement in principle. The truth is, I don’t recall ever reading someone else’s take on a subject that I didn’t want to reshape. Until now.
I was led to this powerful post by Frederic Baud via a tweet from someone I follow on Twitter. Frederic absolutely nails why large organizations are not likely to succeed if and when they attempt to adopt social software — they haven’t (and probably won’t) make the shift in mindset that is the hallmark of Enterprise 2.0.
Enterprise 2.0 — like it’s mother, Web 2.0 — is more of a philosophy than a thing (i.e. software). It is a way of being for an organization. Until established companies adopting social software understand that, they are likely to fail in those efforts. Newly formed organizations are more likely to embrace and successfully demonstrate the Enterprise 2.0 model, disrupting legacy companies that are unable to make the paradigm shift so eloquently described by Frederic.
If you’re in charge of an Enterprise 2.0 project, do yourself a favor. Read Frederic’s post today and more than once, if possible. Then take it to heart.