I have been an industry analyst covering collaboration practices, software, and markets since 1999, with the exception of a four year stint as a collaboration consultant at IBM, during which my expertise and opinions were available only to teammates and clients. I returned to a more public analyst role in March 2009 and have been working diligently since then to re-establish the visibility of my thoughts on collaboration, as well as my personal reputation and client base.
In the last three weeks I have received two signs that the hard work is paying off and that I am on the right track. First, I was recognized as one of 21 influential bloggers in an Enterprise 2.0 All-Star Blogger Roster, compiled by Mark Fidelman, VP Sales at MindTouch. While there were several others that I would have suspected to be more influential than me, I was honored to see my name alongside those that were included. I am fortunate to find myself in good company and pleased to be recognized as a thought leader on the topic of Enterprise 2.0.
The second sign that I am making progress toward my personal goals was my inclusion in the Top 50 on the Technobabble 2.0 list of Top Analyst Tweeters. Technobabble 2.0 took the SageCircle Analyst Twitter Directory, which includes the names of over 750 registered analysts, and ran it through a ranking tool established by Edelman called TweetLevel. The tool’s underlying algorithm assigns scores for Influence, Popularity, Engagement, and Trust — all key ingredients for success as an industry analyst. I was ranked as the 48th most influential analyst and received a higher score for Engagement than nine out of the top ten analysts. What makes this so meaningful to me is the comprehensiveness of this list, not only in terms of the number of analysts covered, but also in the breadth of areas of specialization represented. To be ranked that highly among this broad set of peers is an accomplishment of which I am very proud.
I do not intend to rest on my laurels after receiving this recognition. Instead, I will use the inclusion on these lists as a benchmark from which I can set new goals and raise my performance as an industry analyst. There is definitely room for improvement in terms of Influence and, especially, Trust, which is the one attribute that matters most to me. If my readers and clients trust me, then I will be able to influence them in a positive manner. Trust is built by repeated engagement with readers and followers that provides them with valuable, unique insights about collaboration, enterprise social software, and content management. Some of my related goals for 2010 are to increase the number of people who regularly read my analysis and to more actively engage in open discussions with them. By doing that, I will earn their trust and the privilege of helping them.
I congratulate all my peers that were included in one or both of these lists. These analysts — mostly working at small firms, or as sole practitioners — have demonstrated that blogging, tweeting, and other Web-based forms of self expression can influence the producers and buyers that comprise software markets. The power of larger analyst firms that charge customers high prices for subscriptions to research, or purchases of individual reports, has been eroded by free (or low-cost), Web-based content channels. Market information should be available to everyone, not just those that can afford it. I am glad that my work, and that of my peers, is helping to make it so.