Social functionality is best deployed when embedded in other applications and systems, not as social suites or platforms. Most organizations don’t realize that yet, but they will, once they experience the disconnect they’ve created between collaboration, content, and process applications.
RSS Subscriptions
Awards
-
Recent Posts
-
Recent Comments
Tags
adoption application blog business cloud collaboration communication community conference content culture design document enterprise Enterprise 2.0 filter functionality Gilbane IBM information integration knowledge management market Microsoft network organization people platform process productivity ROI service SharePoint sharing social social software social_software software strategy system technology transformation Twitter valueSearch Posts
Larry’s Recent Tweets
- RT @billycripe "Oracle & Vitrue - an in-depth look bit.ly/JVcdRI #social" Good analysis from a former Oracle employee. #wem 4 days ago
- RT @huddle: Huddle Nets $24 Million In Series C Funding To Bring Intelligent Collaboration To The Enterprise pitchengine.com/huddle/huddle-… #ccm 4 days ago
- @danieloleary Thanks for RT, Daniel! How's the new job at #Box going? 5 days ago
- RT @DowBrook: RT @Techmeme: Q1 saw the most tech IPOs in four years, but funding amounts are down (exclusive)... venturebeat.com/2012/05/23/fen… 5 days ago
- Going into heads-down mode for a bit to write an advisory note and plan some project activities. Available for commentary/analysis re: Box. 5 days ago
Meta
Hey Larry…
While I agree in principle, it strikes me that the real revolution will come when you actually alter this equation. Embedding collaboration and social interaction in an application/content context is a first step, but it’s not the same as making that application or content “social”. I would suggest that social space will trump the application content space. Organizations need to think about how they bring ( embed ) their application logic and content into the social contexts in which their employees operate.
We had a small twitter exchange on this a few weeks ago…would love to chat more about it.
Rooney
totally agree. social is not a destination – it’s an ingredient.
Hola John! I’d love to discuss more with you, as I’m not completely getting your thought on making application/content “social”. I went back to look at our recent Twitter exchange just now and realized that I wasn’t entirely sure of your meaning then either. Can you elaborate here (on this blog post) on what you mean? That way the conversation is bigger than just you and me. Thanks!
Pingback: The Impending Enterprise 2.0 Software Market Consolidation « Together, We Can!
Larry…so much for follow-up heh ( i must not have turned ‘notify’ on)?
I was thinking about this topic today and it reminded me of your post and my comment. Here are some simple thoughts, as I try to get figure out how to express my POV…
Applications need profiles…just as people need profiles.
Applications have social networks ( users )…just like people have social networks.
Applications can report their status ( what they are doing…just like people can update their status.
Applications can/need to be designed so that they reach out, connect to people, “form” relationships with their users and communicate transparently. Embedding social capabilities in an application is a first step in that it helps users to engage each other as needed in the context of their work. I think a fair debate could be had about the incremental benefits there, but it is certainly a logic approach.
However, I think the tipping point will come when applications start to act “socially” and users express their connections to an application, or service, explicitly. Perhaps it’s best expressed as an evolution in what we know today as “workflow”…applications designed to notify users of process status and events. Imagine applying social patterns to workflow or modeling the interaction between user and application as a relationship. When we do, get will truly get social applications.
Pingback: Salesforce Chatter Promises to Take Enterprise 2.0 to the Next Level « Together, We Can!